Many business owners focus their efforts on short-term needs – getting more leads, making more sales, increasing cash flow. That’s understandable because you need sales and cashflow to survive. However, whether you realise it or not, while you are conducting your daily business, your reputation is being formed—in the minds of your employees, your customers and the general public.
Your reputation is people’s perception of your business. While you won’t find reputation at the bottom of the profit and loss statement, it absolutely affects your profitability.
Reputation influences a person’s decision to buy your product or service, refer you to others, work for you, sponsor you or volunteer for you. Care for your reputation like you care for marketing, sales and cashflow, and you’ll carve a pathway to long-lasting business success.
After more than 30 years working in professional communication, I have come to believe that an organisation’s internal culture, brand communication and customer experience, are inextricably linked. These three elements work together to create your reputation, which, at the end of the day, is the sum total of what employees, customers and the general public think and say about you.
A bad reputation has widespread implications. It manifests in reduced employee productivity and morale, negative reviews on social media, an increase in customer complaints, and diminished trust, to name a few.
A great reputation gives the exact opposite. When there is trust and goodwill in your brand, you’ll have staff who think, speak and act in line with your vision, mission and core values, increased customer loyalty and engagement, a more positive public profile, stronger stakeholder relationships and a more profitable and sustainable business.
Through my unique Reputation Equation™ model, I help businesses forge a greater alignment between their organisational culture, brand communication and customer experience. It’s this alignment that builds them an EXTRAordinary reputation.
Ros Weadman FPRIA is a leading authority on brand visibility, communication and reputation.
A national and state award-winning marketing and public relations professional with over 30 years’ experience in the industry, Ros draws on her specialist knowledge and expertise to design and deliver tailored consulting services, training and coaching programs to business and government.
Ros has extensive experience in developing strategic marketing plans, branding strategies and PR campaigns.
A professional writer, Ros is the author of BRANDcode®, a practical marketing guide for business owners. She has also written thousands of online and offline marketing resources, media releases and speeches, including for the Premier of Victoria.
Ros has exceptional experience in media and issues management. She has provided high-level communications and media advice to executives and political leaders, and has led crisis communications teams responding to some of Australia’s highest profile incidents and issues, including the Cranbourne Methane Gas crisis (2008), Black Saturday fires (2009), Springvale Salmonella outbreak (1997) and Victorian Gas crisis (1998).
Since establishing Melbourne PR & Marketing in 2011, Ros has delivered strategic communications advice and plans, advocacy, project management, copywriting, training, coaching and other consulting services to small and medium-sized businesses as well as government organisations.
Ros is tertiary qualified in professional communication, business management, psychology and secondary education, is accredited with the International Association for Public Participation and is an accredited consultant / trainer of Extended DISC diagnostic tool.
Ros is a Fellow of the Public Relations Institute of Australia.